One of our more successful tools is our Principlay® simulations. The simulations are purposely set-up and reflect a flow or a situation at the client. Together with the client we simulate and reflect, test solutions and discuss how to move forward. Utilizing Principlay® our clients will experience solutions and thinking that will induce the transformation further.

A customized Principlay simulation from SAM gives your organization a quick and deep understanding how thinking, actions and results work together. Complex processes are made simple to understand and new ways of working are explored in a easy-going but challenging manner. You will experience the power of ”learning by doing” together with colleagues . Real world issues will be discussed and problems will be solved without the tension of everyday situations.
At SAM we go to great lengths to ensure that each Principlay®  is tailored to highlight your specific issues and situation and the challenges it entails.




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