Your strategy is your plan for the future, i.e. how you should meet your future vision and mission, broken down into targets and goals.
Fundamental for a business, or any organization public or private, is that the strategy need to be robust, no matter how the future develop, and opportunities and restraints unfolds.
There are a lot of different factors affecting the future. Some are relatively likely, but some are not. Some factors and interact and change the playing field while others may not affect your company, but your customers, and your customers customer. Do you have the overview?
A scenario is based on both what you know, as well as what you are not so sure about, considering the future. Performing a systematic analysis of the business environment including intelligence from other experts will make the results reliable. Depending on just a few general trends scenarios can be developed covering a wide range of a likely future by discovering how some chosen factors develop in different future settings.
SAM has extensive experience in developing both strategies and scenarios, utilizing a method originally developed by the Shell corporation in the early 1970-ies.
The method, and the success thereof, include an extensive foresight in topics that will affect the strategy of the business or organization. The foresight is done in several steps exploring which basic factors and trends affects the future outcome. The factors are put into four different future settings and thereby forming the scenario content.
Successfully and profoundly done the scenarios will ensure a robust strategy that will cover and manage the widest range of possible future settings. The scenario process will also reveal important indicators and milestones that are important to watch out for.